Essays about: "DART Model of Value Co-Creation"
Found 5 essays containing the words DART Model of Value Co-Creation.
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1. Co-Creating Value through Content Marketing; A multiple case study
University essay from Göteborgs universitet/Graduate SchoolAbstract : The digital revolution has significantly changed the business environments, forcing companies to adapt the processes in the entire organization in order to stay competitive. As a result, researchers have emphasized the potential of co-creating value with customers. READ MORE
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2. Sharing is caring : A case study of co-creation on Facebook
University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälleAbstract : The increasing usage of social networking sites, such as Facebook has changed the way that corporations and customer interact with each other. New ways of customer-corporation interactions evolve constantly, enabling customers to participate and co-create value with the corporations. READ MORE
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3. Dare to Share: User Value Co-creation in the Sharing Economy
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of this research is to explore the impact users have on value co-creation in the sharing economy. More specifically, we aim to examine the values users can co-create for each other through exchanges and interactions within the sharing economy. READ MORE
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4. The balancing act of customer involvement for product innovation : - A case study of Electrolux and Volvo Cars
University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)Abstract : Purpose The overall purpose is to describe how manufacturing companies involve customers in order to develop new innovations that meet customers’ needs, and furthermore illustrate how the customer involvement process can be managed. By investigating companies in similar industries where the degree of technology and pace of innovation is high, we clarify how, when and with who companies can engage activities for customer involvement. READ MORE
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5. Designing and Marketing Museum Offerings by Utilizing Consumer Knowledge : Research on Central Museums in Stockholm, Sweden
University essay from Företagsekonomiska institutionenAbstract : The aim of this thesis is to examine how the central museums in Stockholm, Sweden, design and market their offerings by utilizing consumer knowledge. Current museum marketing research suggests that museums should be marketed as any organization; however, public museums are challenged by their mission to provide an offering that is framed by the state, and at the same time to attract visitors. READ MORE