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Showing result 1 - 5 of 17 essays matching the above criteria.

1. 1. Luxemosphere characteristics in luxury fashion e-commerce : Preserving the luxury atmosphere online

   University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

   Author : Tiffany Khayyami; Amina Amin; [2022]
   Keywords : Luxury brand online; e-commerce; luxemosphere; web element; UI; Lyxvarumärke online; e-handel; luxemosphere; webbelement; UI;

   Abstract : In today's society, the consumption of luxury goods online has increased rapidly over the last decade, and most luxury brands are established online. One of the main challenges is to offer a truly luxurious experience that every customer wants to have fulfilled, not only in a physical store but also online. READ MORE

3. 2. influencer campaign composition - an empirical study of influencer marketing campaign considerations

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Xinying Li; Felix Fagergren; [2022]
   Keywords : social media; influencer marketing; categorization; performance measurement; optimization;

   Abstract : Influencer marketing has become one of the prominent marketing strategies for companies. However, how practitioners, in actuality, form a decision basis and what considerations there are in the process of designing an influencer marketing campaign regarding influencer selection, performance measures and optimization continue to elude researchers. READ MORE

4. 3. Emotional Durability : Strategies and Future Integration – A Case Study

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Michelle Bjerregaard Jensen; [2021]
   Keywords : Emotional durability; Longevity; Product Attachment; Design Thinking; Sustainability;

   Abstract : Background – Design for longevity stand in strong contrast to the dominant model of fast fashion, where mass-production, low prices and poor quality is the characteristics. The fast-paced model is linked to environmental degradation and there is a need for a systemic change in the system. READ MORE

5. 4. What motivates you? : Exploring the underlying motivational factors for participation in UGC contests on Instagram.

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Alice Fredriksson; Linnea Hallgren; Malin Vall; [2021]
   Keywords : Motivation; User-generated content; Instagram; contests; gamification; uses and gratification theory;

   Abstract : Background: Throughout recent years, the amounts of competitions on Instagram have increased and is now a popular marketing tool for companies to use. The strong competition in digital marketing has led to the need for brands to effectively utilize this marketing strategy. READ MORE

6. 5. Vibraesthetics of Music : The design of BEATHOVEN: a haptic device for enjoying music through vibrotactile sensations

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Adam Mattsson; Martin Åhlén; [2021]
   Keywords : Vibraesthetics; Haptics; Music; Vibrotactile Experience; Product Design; Industrial Design Engineering; Human-Centered Design; Design-Driven Innovation; Artistic Research; Inclusive Design; Vibroestetik; Haptik; Musik; Vibrotaktila upplevelser; Produktdesign; Teknisk design; Människocentrerad design; Design-driven innovation; Estetiskt utforskande; Inkluderande design.;

   Abstract : The project has the purpose of designing and developing a wearable haptic device for experiencing music through tactile vibrations on the body, and the result is the product concept BEATHOVEN and a completely new way of experiencing music.  Music is powerful, it touches our soul and gives form to our emotions. READ MORE