Essays about: "E-tail"

Found 5 essays containing the word E-tail.

1. 1. Unpacking Fast Fashion E-tail Returns : A Qualitative study of Environmental Awareness in Return Behaviors of Fast Fashion E-tail

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Veronica Nässlander; Lisa Björkegren; [2023]
   Keywords : Fast Fashion; E-tail; Return Behavior; Consumption; Environmental Awareness; Sustainability; Sustainable Attitudes.;

   Abstract : Online consumption and e-tail have clearly increased in recent years, largely sinceaccessibility is an advantage that consumers notice as beneficial. The availability of e-tail has also received clear environmental disadvantages, as returns are an inevitable part of online orders. READ MORE

3. 2. What Makes You E-loyal? : A descriptive study on how customers form e-loyalty online.

   University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Amelia Nablsi; Swapnajit Saha; [2021]
   Keywords : E-loyalty; e-satisfaction; e-trust; e-commerce; e-retail; e-tail quality;

   Abstract : With the technology and internet development, customers are moving towards online shopping, which made the new phenomena of e-loyalty emerge out of traditional loyalty. The literature on e-loyalty has been reviewed, and the most influential antecedents to e-loyalty formation were studied in this research, e-satisfaction, and e-trust. READ MORE

4. 3. The Influence of Organisational Culture on Dynamic Marketing Capabilities : A case study in the e-tail industry

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Anne Herzig; Maria Karlsson; [2017]
   Keywords : Dynamic capabilities; dynamic marketing capabilities; organisational culture; the competing values framework; e-tail; retail. international marketing;

   Abstract : Purpose and research question: The purpose of this research is to explore how dynamic marketing capabilities in international e-tail companies are influenced by organizational culture. Furthermore, the aim is to contribute to the theoretical field of marketing capabilities, as well as providing practical implications to managers in international e-tail companies. READ MORE

5. 4. The Transitional Environment of E-tail vs. Retail : An exploratory study of the factors that trigger channel purchasing decisions within the area of Umeå

   University essay from Företagsekonomi

   Author : Spencer May; Lars Andreas Sundberg; [2013]
   Keywords : E-Commerce; Bricks and clicks; Bricks and Mortar; Clicks and Mortar; Online shopping; Retail; Clothing; Umeå; E-tail; Marketing; Consumer Behavior; Shopping; Channels;

   Abstract : In the field of consumer goods the ecommerce industry has been growing rapidly. This rapid growth has created significant pressure on traditional retailers forcing them to institute change or risk being removed from the market. The primary objective of this study was to examine the shopping behavior of Umeå inhabitants in the Retail vs. READ MORE

6. 5. Apparel E-Commerce and Fitting Enabling Technologies

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : Katharina Hirt; [2012]
   Keywords : perceived risk; apparel goods classification; technology acceptance mode; enabling technologies; virtual fitting;

   Abstract : Given that not even 10% of clothing is sold online, apparel e-commerce faces major challenges as opposed to traditional apparel shopping or e-commerce of digital goods. Due to the constantly increasing online business, it is essential to optimize the online apparel purchase process, for it to become more competitive. READ MORE