Essays about: "Eco-Labeling"

Showing result 11 - 13 of 13 essays containing the word Eco-Labeling.

  1. 11. A Study of Factors That Influence Green Purchase

    University essay from Företagsekonomi

    Author : Muhammad Arif Khan; Sandra Larsson; [2012]
    Keywords : Purchase decision; Green marketing; Eco-labeling; Shelf space; Eco-motivation; Eco-knowledge; Gender; Price; Peer influence;

    Abstract : Title: “A Study of Factors That Affect Green Purchase”   Due to the environmental issues, green products have got more attention during the latest years and the availability of such products is increasing in many food stores. The appearance of eco-label assists the consumers in the store to buy eco-friendly products which are less harmful to the environment. READ MORE

  3. 12. Communicating to consumers in Sweden with eco-labels : Is the message getting through?

    University essay from Handelshögskolan vid Umeå universitet

    Author : Annie Lefébure; Rafael Rosales Muñoz; [2011]
    Keywords : Eco-label; Marketing Communications; Green Marketing; Environmental Friendly Products;

    Abstract : Sustainable consumption has become a crucial factor to consider for both consumers and manufacturing firms. Green marketing practices, or marketing activities aimed at decreasing the impact on the environment, have been incorporated into many business plans to combat old habits of wastefulness and pollution. READ MORE

  4. 13. Gaining Competitive Advantage through Customer Satisfaction, Trust and Confidence in Consideration of the Influence of Green Marketing

    University essay from Institutionen för ekonomi

    Author : Ina Landua; [2008]
    Keywords : CRM; relationship management; green marketing; eco-labeling; customer satisfaction and trust; confidence; sustainability;

    Abstract : Research Question/Purpose: Due to environmental legislation, economic influences and increasing concern about the environment among the general public, today’s businesses are becoming more committed to environmental issues. Some enterprises yet have implemented a green strategy. READ MORE