Essays about: "Ecologically Conscious Consumer Behaviour"

Found 1 essay containing the words Ecologically Conscious Consumer Behaviour.

  1. 1. Green Consumer Behaviour in Ordering Food Online : A Study of Generation Z’s Green Consumer Behaviour in the Chinese Online Food Delivery Markets

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Nghi Le; Li Jiayi; Yang Jun; [2022]
    Keywords : Online Food Delivery; Green Behaviour; Consumer Behaviour; Ecologically Conscious Consumer Behaviour; Theory of Planned Behaviour;

    Abstract : Background: Ordering online food delivery has become an urban lifestyle for many people around the world, especially in China. The booming of this online-to-offline market has brought lucrative profits to online food delivery industry players, while consumers are enjoying the diversity of food available through this convenient delivery way. READ MORE