Essays about: "Elena Dorner"

Found 1 essay containing the words Elena Dorner.

  1. 1. Shaping Tomorrow’s Sustainability: Unraveling Gen Z’s Decision-Making Journey for Sustainable Consumption

    University essay from Malmö universitet/Institutionen för Urbana Studier (US)

    Author : Alexandra Coughlin; Elena Dorner; [2023]
    Keywords : Generation Z; sustainable decision-making; sustainable consumption; sustainable marketing; green intention-behavior gap;

    Abstract : The largest generation on earth, Generation Z, holds substantial market power. They were born onto a planet that is overheating, in a society characterized by high growth and technological advancements at an accelerated speed, and are inheriting substantial sustainability, socio-economic, and climate change challenges. READ MORE