Essays about: "Elin Kuusela"

Found 1 essay containing the words Elin Kuusela.

  1. 1. The art of delivering high quality communication globally : A study on Swedish small and medium e-commerce businesses

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Elin Kuusela; Matilda Söderström; [2017]
    Keywords : E-commerce; online; SME; communication; online trust; customer loyalty;

    Abstract : Background: E-commerce has created opportunities for companies and customers to operate online and enabled usage of online communication strategies to gain loyal customers. Small and medium e-commerce businesses have the possibility to expose wider range of products and reach customers globally despite limited resources. READ MORE