Essays about: "Emily Finlaw"

Found 1 essay containing the words Emily Finlaw.

  1. 1. Enhancing Current Feedback Processes through Social Media Monitoring : An exploratory study of Social Media and Social Media monitoring practices within an MNC looking to combine new practices with traditional customer-centric processes.

    University essay from Ekonomihögskolan, ELNU

    Author : Fredrik Bergstrand; Emily Finlaw; [2011]
    Keywords : Social Media; Social Media monitoring; Customer Relationship Management; Intelligence; Knowledge Management; Data; Information; Knowledge; Organizational Learning;

    Abstract : This thesis provides an understanding of Social Media monitoring as a business intelligence system and how a multinational corporation can use these processes to complement existing traditional feedback processes. The purpose of this thesis is to provide the reader with a literature review of Social Media and Social Media monitoring, and an exploratory study of Social Media monitoring practices within a multinational corporation looking to integrate these systems. READ MORE