Essays about: "Emma Streman"

Found 1 essay containing the words Emma Streman.

  1. 1. Dynamic Business Model Development in Multi-Sided Markets -a case study of entrepreneurial firms

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Emma Streman; Victor Berglund; [2012]
    Keywords : Business models; Business model development; Network externalities; Two-sided markets; Entrepreneurial firms;

    Abstract : Through a multiple case study of entrepreneurial firms operating in two-sided markets, we investigate how customers' and consumers' are affecting the business model development. By taking a dynamic approach to the business model concept we found that firms' customers and consumers affect the business model development continuously through the firm's process of choosing what customers and consumers to target, understanding these and developing a relevant value proposition. READ MORE