Essays about: "Emotion-loaded marketing"
Found 1 essay containing the words Emotion-loaded marketing.
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1. The effect of images in C2C advertisements: A quantitative study of how different types of images affect consumer behaviour - when purchasing a used car at blocket.se
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Since the Internet is a relatively new platform for C2C-commerce, our understanding of a buyer's behaviour in this context is incomplete. The purpose of this thesis is to conduct an experiment, mapping the importance images play when selling in C2C. READ MORE
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