Essays about: "Entry Mode Theories"

Showing result 11 - 15 of 32 essays containing the words Entry Mode Theories.

  1. 11. "Relationships are the key to avoid suprises." : A qualitative study of how a Swedish B2B SME perceive risk when internationalizing to South Africa.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Tobias Meier; [2016]
    Keywords : Risk perception; risk management; SME; B2B; emerging market; internationalization; network theory;

    Abstract : The purpose of this thesis is to describe and analyze how Swedish B2B SMEs perceive and manage risk when internationalizing to South Africa. The author intends to contribute with empirical contributions regarding risk perception and management in this matter in order to ease the establishment for other companies wanting to expand to South Africa. READ MORE

  3. 12. Innovation: a key to internationalization? : Jugaad in the context of Swedish SMEs

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Marc Hislop; Simon Kryger; [2016]
    Keywords : Jugaad; India; International business; Internationalization; Market entry mode; International Knowledge; Business ethics; Opportunities; Innovation; Frugal;

    Abstract : The purpose of this thesis is to acquire knowledge of how Swedish SMEs could use Jugaad as an advantage when internationalizing towards India and as a tool for innovation. The phenomena has been identified and analyzed in relation to innovation theories and internationalization. READ MORE

  4. 13. Taking off from Switzerland : A qualitative study of how Swiss Start-Ups internationalize into foreign markets

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Glen Meier; Manuel Staehli; [2016]
    Keywords : Small-sized firms; SMEs; Internationalization; Psychic Distance; Entry Modes; Internationalization theories; Uppsala Model; Network Theory; OLI Model; International Entrepreneurship; Born Global;

    Abstract : The purpose of this thesis is to evaluate how Start-Ups from Switzerland pattern their expansion to foreign markets and how prevalent traditional internationalization models are among Start-Ups. In order to conduct the research, the term Start-Up has been defined in comparison to other forms of enterprises. READ MORE

  5. 14. The Rationale Behind Cross-border Mergers & Acquisitions

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Anna Olsson Fladby; Andrea Urban; [2014-08-12]
    Keywords : ;

    Abstract : Our paper aims to explore the rationale behind using cross-border mergers and acquisitions (M&As) as an entry mode to foreign markets. The result of our research showed that there is a gap between theories behind M&As as a market entry mode, and why company executives choose M&As. READ MORE

  6. 15. It is when we all play safe that we create a world of utmost insecurity : A qualitative study of Swedish B2B SMEs risk perception when internationalizing to East Africa

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Marli Jaiteh; Tobias Jakobsson; [2014]
    Keywords : Risk; uncertainty; East Africa; small- and medium sized enterprises; business-to-business; network; knowledge; strategy; Risk; osäkerhet; Östafrika; små- och medelstora företag; business-to-business; nätverk; kunskap; strategi;

    Abstract : The purpose of this thesis is to describe and analyze how five Swedish business-to-business (B2B) small- and medium sized enterprises (SME) perceive risk when internationalizing to East African countries. By distinguishing these risks the aim has been to increase the understanding and awareness of the affect that these risks can have on a firm’s internationalization process. READ MORE