Search for essays about: "Environmental Marketing"

Showing result 1 - 5 of 68 essays containing the words Environmental Marketing.

2. 1. Collaborative materials management : A comparison of competitive and collaborative approaches to materials management in SCM

   University essay from Högskolan i Jönköping/IHH, Centre of Logistics and Supply Chain Management; Högskolan i Jönköping/IHH, Centre of Logistics and Supply Chain Management

   Author : Farzad Khaki Boukani; Soundous Boufaim; [2010]
   Keywords : Materials Management; SCM; collaboration; competition;

   Abstract : Supply Chain Management (SCM) presents the new paradigm in strategic and operational business management for the 21st century. By offering a cooperative and integrated model of the value-creation process in a cross-organizational perspective, it also places new challenges on business management methods and instruments used, in theory as in practice. READ MORE

4. 2. Customer Relationship within the Furniture Design Market : A qualitative study of how companies within the furniture design market relate to the challenges connected to customer loyalty

   University essay from Umeå universitet/Handelshögskolan vid Umeå universitet; Umeå universitet/Handelshögskolan vid Umeå universitet

   Author : Marie-Louise Wahlström; Jenny Bergström; [2010]
   Keywords : furniture design market; customer relationship; customer loyalty; green marketing; collaboration; communication; marketing;

   Abstract : Background: The customer relationship is becoming more important for companies within the Swedish furniture design industry due to competition for market shares. The market is getting more crammed while the interest for furniture design amongst people is increasing, therefore furniture design companies need to find effective ways to attract loyal customers. READ MORE

5. 3. The Environment to Invest in Marketing and Processing of Cocoa : The Case of Ghana; MBA-thesis in marketing

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Wisdom Winston Nyumuyo; [2010]
   Keywords : Business Environment; Ghana; Cocoa sector; PESTEL Model; Macro and Micro;

   Abstract : Purpose: This research work is to discuss the various forces/ factors that affect the business environment of Ghana which impacts investing in marketing and processing of cocoa beans in Ghana. In order to determine or classify Ghana as an attractive destination or otherwise to invest in cocoa marketing and processing there is the need to discuss the prevailing macro business environmental forces which little is known about to investors, managers and policy makers in cocoa trade. READ MORE

6. 4. Greening the marketing mix : A case study of the Rockwool Group

   University essay from Högskolan i Jönköping/IHH, EMM (Entreprenörskap, Marknadsföring, Management); Högskolan i Jönköping/IHH, EMM (Entreprenörskap, Marknadsföring, Management)

   Author : Ivan Kontic; Jasmin Biljeskovic; [2010]
   Keywords : Green marketing; marketing mix; green marketing strategies;

   Abstract : Purpose: To explore how a company can make its marketing mix, the four Ps, greener. This is done with a case study of the Rockwool Group.Background: The Rockwool Group is the world’s leading producer of stone wool. It consists of twenty-one factories in three continents and its primary business area is within insulation. READ MORE

7. 5. Factors Affecting Consumers for Purchasing Electricity inSweden

   University essay from Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

   Author : Waqas Anis; Akmal Kalair; [2010]
   Keywords : Green Energy; Energy sector in Sweden; Consumers Decision for purchasing electricity;

   Abstract : PurposeAs Sweden is one of the countries who pays a lot of attention towards the sustainability ofthe society, eco green businesses and also promotes environmental friendly products. So thepurpose of this study is to analyze the factors which influence consumers before choosingany electricity supplier, whether it is low price, better services, environmental friendly oravailability. READ MORE