Essays about: "Erik Rosqvist"
Found 1 essay containing the words Erik Rosqvist.
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1. A sales person’s perspective : The perceived usefulness of digital solutions in B2B- selling
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : The purpose of this paper is to enhance our understanding of how salespeople in B2B organizations perceive the usefulness of digital solutions in their work. The use of digital solutions continues to increase in business-to-business (B2B)-selling. READ MORE
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