Essays about: "Ethnic subcultures"

Found 2 essays containing the words Ethnic subcultures.

1. 1. Being Real By Being Me: Authenticity Production and Consumption Between an Independent Artist and Her Musical Followers

   University essay from Lunds universitet/Avdelningen för etnologi

   Author : Andrea Dankic; [2012]
   Keywords : underground and commercial; authenticity construction; authenticity; relationship between artists and audience; fans; skills; artist identity; oscillation between the online and offline contexts; Cultural Sciences;

   Abstract : ‘Keeping it real’ is a common expression of authenticity in the music business, especially in subcultures such as hip-hop and reggae. By examining the dialogically constructed authenticity between an independent hip-hop and reggae artist and her audience referred to as musical followers which takes place on a stage oscillating between web-based and non web-based contexts, this thesis investigates how this authenticity informs and influences the processes of music creation, art production and artist identity. READ MORE

3. 2. Marketing BILLY to ethnic subcultures : A explorative study of ethnic subcultural consumption behaviour

   University essay from Ekonomihögskolan, ELNU

   Author : Lisa Engström; [2010]
   Keywords : Consumer behaviour; Ethnic subcultures; Retail marketing; IKEA;

   Abstract : Background: The ethnic subcultural consumer is a valuable segment in the multicultural societies of today, which has received little attention from both marketers and researchers. One of the most multicultural cities in Sweden is Malmoe, with 38% of its habitants having a foreign background. READ MORE