Essays about: "Jesper Lindahl"

Found 3 essays containing the words Jesper Lindahl.

1. 1. The micro consulting business in Sweden : A multiple-case study of content marketing methods used to attract potential customers

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Jesper Björling; Elias Lindahl; Jonathan Persson; [2022]
   Keywords : Micro consulting enterprises; Content marketing; Acquiring customers; Customer identification; MCE’s Content Marketing Model;

   Abstract : Background:  In recent years, Sweden’s micro consulting enterprise (MCE) industry has grown significantly. Even during the COVID-19 pandemic, the MCE business in Sweden continued to grow in a positive direction, while bigger consulting firms were heavily impacted, with around 48% of firms seeing negative growth. READ MORE

3. 2. Enabling and using local communication channels in rural India

   University essay from Institutionen för marknadsföring (MF)

   Author : Jonathan Book; Jesper Lindahl; [2013]
   Keywords : BOP; rural India; NGO; local entrepreneurs; awareness; four A s; CSR; Godrej Boyce; First Energy Limited; Hindustan Unilever;

   Abstract : The global population can, based on income per capita be divided into three socioeconomic segments of a pyramid where the bottom segment is labeled: base/bottom of the pyramid (BOP). The BOP market has a collective buying power estimated to five trillion dollar per year. READ MORE

4. 3. Antecedents of positive word-of-mouth on social media

   University essay from Ekonomihögskolan, ELNU

   Author : Jonathan Book; Jesper Lindahl; Emanuel Nergård; [2012]
   Keywords : quality; interaction; service recovery; satisfaction; word-of-­mouth; word of mouth; WOM; social media; facebook; relationship marketing;

   Abstract : Word-of-mouth is positive or negative communication between customers. Word-of-mouth has been recognized as an effectiveand credible marketing source but stillrecognizedas the least understood marketing strategy. READ MORE