Essays about: "Fanny Backman"

Found 1 essay containing the words Fanny Backman.

  1. 1. Millennials demand for brand activism : A qualitative studie about corporate brands using brand activism as a communication strategy to reach millennials

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Fanny Backman; Fredrika Lundgren; [2021]
    Keywords : Brand activism; corporate brand; millennials; social media;

    Abstract : The new phenomena of brand activism can be used as a communication strategy to reach consumers. The demand for brand activism has increased with the generation of millennials. This research uses a qualitative method to get a greater understanding of how companies use brand activism as a communication strategy to reach millennials. READ MORE