Essays about: "Felix Pålsson"
Found 1 essay containing the words Felix Pålsson.
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1. How to analyze identification in storytelling?
University essay from Lunds universitet/Retorik; Lunds universitet/Masterprogram: Språk och språkvetenskapAbstract : This thesis examines the use of storytelling in advertising from a rhetorical perspective. Specifically, stories told in IKEA’s recent advertising campaign Där livet händer (Where life happens) will be analyzed. The purpose is to propose a way in which to analyze identification in storytelling. READ MORE
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