Essays about: "Festival"

Showing result 21 - 25 of 69 essays containing the word Festival.

1. 21. From Way Out West to Veg Out West - A study on changes to a key brand property and brand meaning negotiation on social media

   University essay from Göteborgs universitet/Graduate School

   Author : Jakob Obstfelder; Pär Gustafsson; [2019-07-03]
   Keywords : Brand meaning negotiation; Sign values; Social media; Identity creation;

   Abstract : Purpose: The purpose of this paper is to illustrate the brand meaning negotiation process on social media, using the case of the Way out West brand that changed a key brand property in 2012. We aim to uncover dynamics and reasons for why and how the brand’s meaning has been negotiated, and the influence social media has had by expanding on previous research, most notably Giesler ( 2012 ) research findings on brand meaning negotiation. READ MORE

3. 22. Innovation and Optimization of Energy Systems in the Temporary Entertainment Events Industry : Modeling & Optimization of temporary energy systems

   University essay from KTH/Kraft- och värmeteknologi

   Author : Vasco Mergulhao; [2019]
   Keywords : ;

   Abstract : An unprecedented view into the nature of energy systems in the Temporary Entertainment Events Industry (TEEI) is developed. A characterization of the context of the latter and its energy systems state-of-the-art is performed. READ MORE

4. 23. Inside/Outside the box

   University essay from Lunds universitet/Institutionen för arkitektur och byggd miljö

   Author : Arvid Hellström; [2018]
   Keywords : flexibility; modules; small interventions; citizen participitation; open ended; dividing public spaces; Arts and Architecture;

   Abstract : In an uncertain future, flexibility and ability to adapt are recognized as important factors in avoiding errors, but also discover new ways of handling urban problems. This thesis examines how standardized wooden modules can be used to modify, manipulate and reinvent public space. READ MORE

5. 24. Crisis communication applied to mega-events and festivals : A multi-method analysis of communicative preparedness

   University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

   Author : Johanna Walser; [2018]
   Keywords : crisis communication; mega-events; festivals; uncertainty; chaos; interview; thematic analysis;

   Abstract : Crisis communication has been widely researched for an economic purpose, with the focus on preventing damage to a corporation’s reputation or the restoration of a politician’s image. Additionally, crisis communication also found its utility for natural hazards as well as for terrorist attacks. READ MORE

6. 25. Tall Tales : Ancestry and Artistry of Vertical Video

   University essay from Stockholms universitet/Filmvetenskap

   Author : Mats Ulenius; [2018]
   Keywords : vertical video; portrait mode; media archaeology; history of film style; shot composition;

   Abstract : Since the beginning of the 2010’s, consumers have increasingly picked up the habit of using smartphones to shoot and watch video in portrait mode – vertical video. The format has also spread to professional film making in the form of advertising, fiction film and other genres produced for viewing on vertically oriented screens – especially smartphone screens. READ MORE