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1. 1. Once Upon a Time... The function of storytelling in a startup lab

   University essay from Göteborgs universitet/Graduate School

   Author : Kristine Jansson; Fredrica Klawitter; [2016-09-20]
   Keywords : Decoupling; entrepreneurship; legitimacy; startup; storytelling;

   Abstract : The field of entrepreneurship and the concept of startup companies have grown rapidly in Sweden during the last years and is further considered as a key to create more job opportunities, increased growth and welfare. As a result of this, different startup initiatives have been established in society that function as support organisations to new ventures. READ MORE