Essays about: "Good internal marketing"

Showing result 16 - 20 of 24 essays containing the words Good internal marketing.

  1. 16. How Does a Company Communicate Through Storytelling? - a study of the storytelling techniques used in two companies

    University essay from Sektionen för Hälsa och Samhälle

    Author : Elisabeth Hermansson; Jia Na; [2008]
    Keywords : ;

    Abstract : Storytelling, an improtant part of human communication, is being increasingly used by companies to communicate their values and build trust and connection with employees and customers. A good story can create emotions and feelings among the audience, can simplify and transmit complex messages. READ MORE

  3. 17. The influence of People : The Service Marketing benefits of training

    University essay from Handelshögskolan vid Umeå universitet

    Author : Emma Spetz; Laurence Butler; [2008]
    Keywords : Service Marketing; Training; Internal Marketing; Human Relations Management; Internal Branding; Service Quality;

    Abstract : In the past years the competition in the restaurant trade in Umeå is increasing. There is more choice for the customers and thereby the restaurants have to work harder to attract customers. One way is to Market themselves differently. In this research we are studying one way of diversifying Service Marketing, namely through people. READ MORE

  4. 18. Pistols or swords; which are the most useful weapons in the war for talent? : A study of business students employability

    University essay from Handelshögskolan vid Umeå universitet

    Author : Sara Uddén; Lina Karlsson; Johanna Hellqvist; [2008]
    Keywords : Human Resource Management; Talent Management; Employment; Higher Education Institutions; Branding;

    Abstract : Globalisation has brought on dynamic markets and competition, and with that obliged companies to focus on long-term strategies and a greater focus on attracting, developing and retaining its employees. The present hunt for talent can be entitled as talent management, a concept that nowadays cannot be avoided. READ MORE

  5. 19. How does a company communicate through storytelling? : a study of the storytelling techniques used in two companies

    University essay from Sektionen för Hälsa och Samhälle

    Author : Elisabeth Hermansson; Jia Na; [2008]
    Keywords : Marketing Communication; Internal Corporate Communication; Storytelling; Branding;

    Abstract : Storytelling, an important part of human communication, is being increasingly used by companies to communicate their values and build trust and connection with employees and customers. A good story can create emotions and feelings among the audience, can simplify and transmit complex messages. READ MORE

  6. 20. E-procurement, Internal Customer Service And External Customers – A Study of Effects And Interdependencies

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Mayase Mibenge & Ngozika Chinyere Okoye; [2007]
    Keywords : E-procument; Internal Customer Service; External Customer; Internal Customer; E-business; Supply Chain;

    Abstract : Rapid technological advancements have completely revolutionalised the way things are done in the business world today. Proliferation of the internet and related technologies in the 1990s made it possible for companies to do business over the internet and it became easier and faster to do business both with suppliers and customers. READ MORE