Essays about: "Good internal marketing"

Showing result 6 - 10 of 24 essays containing the words Good internal marketing.

1. 6. Skogsbruksplan som köpverktyg

   University essay from SLU/Dept. of Forest Resource Management

   Author : Jacob Gabrielsson; [2017]
   Keywords : virkesköp; affärsrelationer; privata skogsägare; fältstöd; skoglig planering;

   Abstract : Av Sveriges 330 000 privata markägare är det ca 15 000 som levererar virke till Holmen skog. Ungefär 25 % av volymen i Holmens totala virkeshandel kommer från privata skogsägare. Skogsbruksplanen är ett viktigt hjälpmedel för skogsägaren samtidigt som den är ett stöd för virkesköpare vid rådgivning och virkesanskaffning. READ MORE

3. 7. The relationship of internal, social and external determinants towards the green purchase intention of German Generation Y for fast moving consumer goods

   University essay from Högskolan Dalarna/Företagsekonomi

   Author : Svenja Bouwmann; Ilona Schnieder; [2017]
   Keywords : German Generation Y; green marketing; purchase intention; internal; social and external determinants; FMCGs;

   Abstract : Purpose – The purpose of this thesis is to test the relationship of internal and social determinants (environmental attitude, social/subjective norms and perceived behavioural control) as well as external determinants (green marketing tools) towards the green purchase intention of German Generation Y for fast moving consumer goods (FMCGs). Design/methodology/approach – An online questionnaire was distributed to people of the German Generation Y (aged between 21 and 37) using non-probability sampling by means of volunteer and convenient sampling. READ MORE

4. 8. Market development of air and solid particle separation

   University essay from Lunds universitet/Produktionsekonomi

   Author : Eddie Andersson; [2017]
   Keywords : Alfdex AB; Business Development; Filter Markets; Filtration; Market Development; Marketing Strategy; New Product Introduction; Separator Technology; Solid Particle Separation; Technology and Engineering;

   Abstract : Background The thesis was initiated by Alfdex, an oil mist separator manufacturer, to explore the organisation’s possibility for expansion by adapting their product to separate air and solid particles. They are currently prototyping a new product without knowing what markets it would succeed in and thus have the need for an expansion strategy. READ MORE

5. 9. Practicing the Resource Based View: Learning to Play the Song of “Theory in Practice”; A reflective case study on the challenges of formulating an expansion strategy through the lens of the resource based view

   University essay from Göteborgs universitet/Graduate School

   Author : Albin Gustavsson; Jonathan Johansson; [2016-09-29]
   Keywords : ;

   Abstract : Background and Problem: The resource based view (RBV) has been a central paradigm within management research for more than two decades and it is an accepted theory used to analyze differences in firm performance as well as strategy formulation. However, the RBV has been accused of being too theoretical with practitioners finding it difficult to fully operationalize its concepts, making the RBV difficult to use in practice. READ MORE

6. 10. A holistic view of marketing communication of accessories – A case study of Axis Communications

   University essay from Lunds universitet/Produktionsekonomi

   Author : Erik Friberg; [2015]
   Keywords : Accessories; Axis; Communication; Cross-selling; Holistic marketing; Integrated marketing; Internal marketing; Network based video surveillance; Relationship marketing; Technology and Engineering;

   Abstract : Background For a long time, Axis has mainly focused on network cameras. But lately Axis is turning its focus towards a different kind of approach, looking more at the customers and their needs, which has given end-to-end solutions and customer segments increased attention in different departments within Axis. READ MORE