Essays about: "Good internal marketing"

Showing result 11 - 15 of 24 essays containing the words Good internal marketing.

1. 11. Employee Rebranding : The case of Vivacom

   University essay from IHH, Marketing and Logistics

   Author : Denitsa Velikova; Georgina Todorova; [2012]
   Keywords : Corporate branding; corporate rebranding; employee branding; employee resistance; internal communication; internal marketing; psychological contract; service branding;

   Abstract : Problem: Rebranding in the services is a recent trend, which brings focus to the impor-tance of the employees in this process. Their attitudes, perceptions and views need to be considered by the management when creating the internal communication strategy related to the rebranding in order to direct the employees to the desired brand image. READ MORE

3. 12. Corporate Identity Management : A case study of Corporate Identity within Linnaeus University 

   University essay from Ekonomihögskolan, ELNU

   Author : Mathias Kansbod; Fredrik Wang Andresen; [2012]
   Keywords : Corporate Identity; Corporate communication; Image; Corporate Identity Management; branding;

   Abstract : Linnaeus University was created January first, 2010 and set step in to a market where the competition between universities is increasing. It’s in fact increasing to a degree where universities might be forced to shut down as a result of the competition. As the competition is growing, schools marketing efforts is getting more professional. READ MORE

4. 13. Changing the Game :  a Pre-Study to Marketing Planning in a Local Squash Club; MBA-thesis in marketing

   University essay from Avdelningen för ekonomi

   Author : Patrik Zackrisson; [2010]
   Keywords : Marketing Plan; SWOT; Competitive Advantage; MIO Matrix Model; Online-Questionnaire; Marketing Strategies; Marketing Planning Process;

   Abstract : Aim: The purpose was to perform a pre-study to marketing planning for a local squash club in Sweden that had difficulties with membership growth and development. This pre-study would provide the squash club with valuable information and a starting point when creating its first marketing plan. READ MORE

5. 14. Improving Customer Service through Just-in-Time Distribution : Fitting into the customer’s service offer in case of ELECTROLUX LAUNDRY SYSTEMS

   University essay from Handelshögskolan BBS

   Author : Кatsiaryna Kazak; Yee Choi Wing; [2009]
   Keywords : Electrolux Laundry Systems; Just-in-time distribution; Relationship marketing; Dynamic capabilities; Competitive advantage;

   Abstract : The international environment today has been undergoing unprecedented change and many companies are seeking new ways to stand out from the competition by sustaining their competitive advantage. Internationalization and firms’ consolidation increase competition in the dynamic marketplace . READ MORE

6. 15. Volvo Trucks' Customer Value Proposition

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Ekaterina Storubleva; Gregor Milosch; Christian Neumann; [2009]
   Keywords : Volvo Truck Corporation; truck industry; customer value; value drivers; retail strategy; communication; relationship marketing;

   Abstract : Title: Volvo Trucks' Customer Value Proposition Authors: Ekaterina Storubleva, Gregor Milosch, Christian Neumann Tutor: Erik Hunter Date: May 2009 Keywords: Volvo Truck Corporation, truck industry, customer value, value drivers, retail strategy, communication, relationship marketing Purpose: The purpose of this thesis is to evaluate the general composition of Volvo Trucks' customer value proposition in Europe and to examine possible ways of enhancing it using Volvo's retailing strategy as a tool. Background: The concept of customer value gains more and more importance in modern companies. READ MORE