Essays about: "Hochschule"

Found 2 essays containing the word Hochschule.

1. 1. Student Recruitment for the Mobile Generation : An Exploratory Study of Mobile Marketing Practices in the International Higher Education Industry

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Marian Zinn; Helen Johansson; [2015]
   Keywords : Mobile Marketing; Student Recruitment; Student Marketing; Admissions Marketing; Higher Education Marketing; Enrollment Funnel; Higher Education Institutions; Mobile Devices; Smartphones; University; Mobile Student Recruitment; Mobile Internet; Mobile Advertising; Mobiles Marketing; Studentenanwerbung; Studentenrekrutierung; Studenten-Rekrutierung; Studenten Marketing; Mobile Studenten Rekrutierung; Universität; Hochschule; Mobiles Internet; Mobile Werbung;

   Abstract : Background: In an increasingly market-driven and global higher education industry, characterized by growing international competition and the emergence of disruptive mobile technologies, higher education institutions (HEIs) are challenged to adopt innovative ways of marketing for student recruitment to sustain student enrollment numbers. Within this new landscape the concept of mobile marketing for student recruitment has become an important issue for HEIs. READ MORE

3. 2. Energy efficient space and water heating in a university building

   University essay from KTH/Strömnings- och klimatteknik

   Author : Birte Schnurr; [2013]
   Keywords : space; water heating system; hot water supply; Norra Djurgården 43:12;

   Abstract : The building Norra Djurgården 43:12 on the main campus of the Royal Institute of Technology (KTH)  in Stockholm will be retrofitted as students from the exter- nal campus Haninge will be moved there. This occasion is supposed to be used to improve the facility’s energy efficiency. READ MORE