Essays about: "Hofstede’s National Cultural Theory."

Showing result 1 - 5 of 7 essays containing the words Hofstede’s National Cultural Theory..

  1. 1. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Amanda Hansson; Tobias Stenström; [2023-06-28]
    Keywords : : luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

    Abstract : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. READ MORE

  3. 2. The influence of Cultural Distances on the relationship between Motivational Practice and Job Satisfaction: A quantitative study comparing Multinational Corporations in Vietnam and Sweden

    University essay from

    Author : Linh Pham; Simon Rosén; Tran Nguyen; [2023]
    Keywords : Cultural distances; Motivation; Motivational practices; Job satisfaction; Vietnam; Sweden; MNCs; Moderation effect;

    Abstract : Background: Cultural differences provide challenges for multinational corporations, due to the differences in norms, values, and beliefs accompanying national cultures. Multinational corporations must adapt to the new environment to achieve optimal performance and attain competitive advantages. READ MORE

  4. 3. Swedish, Polish or Swolish? Cultural perceptions from a Swedish start-up expanding into Poland: A qualitative case-study examining cultural differences in a Swedish firm with a Polish office

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Max Knutsson; Anton Johansson; [2022]
    Keywords : Organizational culture; Culture; Perceptions; Cultural strategy;

    Abstract : Through a qualitative case study this thesis aims to answer how cultural differences are managed and interpreted in a tech start-up operating in two countries, Sweden and Poland. The case study examines the company Astros (fictitious name) and is based on 11 in-depth semi-structured interviews. READ MORE

  5. 4. The Effects of Corporate Culture. A Study of Three Swedish Multinational Corporations

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Christian Ciucci; Victor Eriksson; [2017-08-29]
    Keywords : Culture; values; multinational corporation; ethics; decision making; shared;

    Abstract : Operating in a global environment carries with it a range of opportunities but also challenges. While organizations have their own unique culture, they must also be aware of and adapt to the norms of the environment in which they are operating. This study considers the effects of corporate culture in Swedish multinational corporations (MNCs). READ MORE

  6. 5. How National Values Influence Entrepreneurial Behaviour: A Case Study of India and Sweden

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Johan Bjurman Bergman; Hugo Malmén Brodd; [2014]
    Keywords : Entrepreneurship; Culture; National Values; India; Sweden;

    Abstract : Entrepreneurship as a key driver of economic development is a notion that has gained traction in past decades. In addition, female entrepreneurship has been shown to encourage societal development and reduce gender inequality. READ MORE