Essays about: "Ida Ludwigsson"

Found 1 essay containing the words Ida Ludwigsson.

  1. 1. A mixed-method study on CSR communication in the Swedish banking sector

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Ida Ludwigsson; Isabella Hong; [2022]
    Keywords : CSR communication; CSR authenticity; Knowledge; Message content factor;

    Abstract : In light of the challenges surrounding CSR communication and the obstacles facing banks that wish to effectively communicate about their CSR initiatives, the purpose of this thesis is to examine CSR communication in the context of the Swedish banking sector. By departing from a conceptual model of effective CSR communication, this thesis intends to measure the extent to which different message content factors influence CSR authenticity and leads to favourable consumer response outcomes: attitude, trust, and word-of-mouth intention. READ MORE