Essays about: "Importance of Word of Mouth"
Showing result 16 - 20 of 51 essays containing the words Importance of Word of Mouth.
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16. A study of foreign exchange student’s consumption motivations from a food tourism perspective in Shanghai, China
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : Despite the massive growth of the tourism industry worldwide in the past years, there is still a noticeable scarcity in scientific and scholarly literature when it comes to the phenomenon of food tourism, or simply the awareness that food and beverages play a vital role within the tourism industry. Particularly in developing countries but also in cosmopolitan cities such as Shanghai, food tourism has been widely neglected by researchers, companies and culinary establishments as a possibility for growth and improvement of the tourism machine. READ MORE
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17. Effect of eWOM on consumers purchasing decision making process
University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utvecklingAbstract : People in the past were trying to get information through libraries, magazines or marketing agencies that were created specifically to attract consumers. In the age of the Internet people have been able to communicate with each other around the world after it was one-way communication in the pre-Internet age. READ MORE
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18. A study of foreign exchange student’s consumption motivations from a food tourism perspective in Shanghai, China
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : Despite the massive growth of the tourism industry worldwide in the past years, there is still a noticeable scarcity in scientific and scholarly literature when it comes to the phenomenon of food tourism, or simply the awareness that food and beverages play a vital role within the tourism industry. Particularly in developing countries but also in cosmopolitan cities such as Shanghai, food tourism has been widely neglected by researchers, companies and culinary establishments as a possibility for growth and improvement of the tourism machine. READ MORE
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19. The Changing Importance of Ratings for Sales: Evidence from the Film Industry
University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomiAbstract : This thesis analyses the influencing effect that ratings have on revenue using a fixed effects framework. A panel data set of up to 2,025 movies running in US and Canadian cinemas with daily frequency is constructed. The period spans from 2010 to 2018. READ MORE
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20. #Incollaborationwith : The importance of using influencer marketing in order to create brand awareness in international markets for e- commerce companies
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The purpose of this thesis is to provide a deeper understanding of the reasons why ecommerce companies work with influencer marketing in order to create brand awareness in international markets. In order to conduct this research, relevant aspects of the phenomenon have been identified and consequently analysed in relation to traditional marketing strategies and international markets. READ MORE
