Essays about: "Importance of Word of Mouth"

Showing result 21 - 25 of 51 essays containing the words Importance of Word of Mouth.

1. 21. Influencing perceived consumer experiences, before and after they have happened - A quantitative study of ratings influence on perceived consumer experience in both a pre- and post-experience setting

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Eleonor Toni; Erik Nilestoff; [2018]
   Keywords : influence of reviews; forward-framing; backward-framing; consumer satisfaction; consumer experience;

   Abstract : Academia has for a long time studied the influence of word of mouth, specifically reviews, on consumers' purchase intentions of products and the transformative effects thereof. Managers use this knowledge heavily to their advantage, i.e. to attract new customers. READ MORE

3. 22. "Here Today, Gone Tomorrow"

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Effi Balandies; Phuong Ailien Nguyen; [2018]
   Keywords : omni-channel; shopping value; shopping experience; retail digitization; pop-up store; Tchibo; brand loyalty; Business and Economics;

   Abstract : The fast pace of digitization in the retail landscape has revealed serious challenges for retailers. With the rise of new touchpoints in customer journeys, retailers have to provide memorable experiences to retain and attract new customers. READ MORE

4. 23. The sought-after influencer –

   University essay from Göteborgs universitet/Graduate School

   Author : Melissa Albano Neves; Pernilla Liljeblad; [2017-06-29]
   Keywords : Influencer Marketing; influential individuals; electronic word-of-mouth;

   Abstract : The importance of influence on decision-making amongst consumers has for long been emphasised within the marketing literature. There is a number of different individuals that can be seen as influential, having an impact on customers. READ MORE

5. 24. Recruiting Through the Grapevine : The relevance of employee referral programs within the field of employer branding

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Isabella Nilsson; Mikaela Löjdqvist; [2016]
   Keywords : employer branding; employee referral programs ERP ; employee value proposition EVP ; recruitment; staff-word-of-mouth SWOM ; word-of-mouth WOM ;

   Abstract : Abstract Title: Recruiting Through the Grapevine - The relevance of employee referral programs within the field of employer branding   Date: 2016-06-03   Authors: Mikaela Löjdqvist & Isabella Nilsson   Course: Bachelor Thesis in Business Administration (FOA214), 15 HP   University: Mälardalen University   Academia: School of Business, Society and Engineering   Supervisor: Magnus Hoppe   Examiner: Eva Maaninen-Olsson   Co-assessor: Konstantin Lampou ____________________________________________________________________________   Research question: How do employee referral programs, as a part of the recruitment process, connect to the employer brand of a company?     Purpose: Understanding the correlation and connection between the two concepts, employer branding and employee referral programs, may help companies recognize the importance of using such programs as a stable foundation of their recruitment process. Thus concurrently, identifying the consequences that the employer brand presents, has on the employees and their willingness to recommend. READ MORE

6. 25. Complaint Handling on Social Media

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Julia Fritzell; Jessica Bertilsson; Zandra Olsson; [2016]
   Keywords : Complaint handling; response dimensions; timeliness; redress; apology; facilitation; credibility; attentiveness; customer satisfaction; social media;

   Abstract : Background Social media is constantly growing and has also started to be a platform for dissatisfied customers to express their complaints. This give companies an opportunity to respond to the complaints by solving the problems and prevent customers from switching to competitors or spread negative word of mouth. READ MORE