Essays about: "Importance of Word of Mouth"

Showing result 6 - 10 of 51 essays containing the words Importance of Word of Mouth.

1. 6. Factors affecting the purchase decision of E-consumers in online shopping during covid-19: An Empirical Research

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Badar Rashid Chaudhry; Gurvinder Kaur; [2022]
   Keywords : Purchase decision; online shopping; factors; E-commerce; covid-19;

   Abstract : With the spread of covid-19 online shopping all over the globe has increased and with that the importance of E-commerce has also increased. The business managers, marketers and entrepreneurs need to know about the consumer’s preferences when are shopping online and the factors upon which their purchase decision is based. READ MORE

3. 7. A mixed-method study on CSR communication in the Swedish banking sector

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Ida Ludwigsson; Isabella Hong; [2022]
   Keywords : CSR communication; CSR authenticity; Knowledge; Message content factor;

   Abstract : In light of the challenges surrounding CSR communication and the obstacles facing banks that wish to effectively communicate about their CSR initiatives, the purpose of this thesis is to examine CSR communication in the context of the Swedish banking sector. By departing from a conceptual model of effective CSR communication, this thesis intends to measure the extent to which different message content factors influence CSR authenticity and leads to favourable consumer response outcomes: attitude, trust, and word-of-mouth intention. READ MORE

4. 8. Are companies in Luleå not responding to negative reviews - and are consumers in Luleå reading the reviews?

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Johan Eriksson; Axel Rudling; [2022]
   Keywords : Electronic word-of-mouth; word-of-mouth; negative reviews; reviews; service recovery; eWOM; WOM; negative; positive; survey; Luleå;

   Abstract : People's engagements in social communities online have over recent years proven to be of great importance on others' opinions when purchasing products. Word-of-Mouth (WOM) has been around since ancient times and is a concept about consumers communicating with each other about their experience about services and products. READ MORE

5. 9. The effect of social media marketing activities on brand image and brand loyalty : A quantitative study within the sportswear industry

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Frida Johansson; Miranda Hiltula; [2021]
   Keywords : Customer Based Brand Equity; Social Media Marketing Activities; Brand Image; Brand Loyalty;

   Abstract : Purpose: The purpose of this thesis is to gain further understanding of how social mediamarketing activities can affect a firm's brand loyalty and brand image. The study was conductedwithin the sportswear industry. READ MORE

6. 10. The Influence of e-WOM through SNS on Brand Perception and Consumer Purchase Intention: Study on Bangladeshi consumers.

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Pronab Swarup Podder; Kaniz Sawda Tanjee; [2021]
   Keywords : Electronic Word of Mouth; Social Networking Sites; Brand Perception; Trustworthiness; and Consumer purchase intention of Smartphone or gadget.;

   Abstract : Aim: The aim of the study is to investigate the influence e-WOM through social network sites has on consumers focusing on brand perception and purchase intention.  Methodology: A qualitative study was applied with the semi-structured online interview conducted with nine respondents across Bangladesh. READ MORE