Essays about: "Impulsive Buying Behaviour"

Showing result 1 - 5 of 8 essays containing the words Impulsive Buying Behaviour.

1. 1. Impulsive Buying Behaviour and Restaurant Selection and Consumption

   University essay from Göteborgs universitet/Graduate School

   Author : Leila Baiche; Andrijana Milanovic; [2023-07-03]
   Keywords : Impulsive Buying Behaviour; á la Carte Restaurants; Restaurant Selection; Menu Selection; Extraordinary Experiences;

   Abstract : The study explores à la carte restaurant and its connection with impulsive buying, in terms of restaurant selection, menu selection and extraordinary experiences which reflects the purpose of the study and was explored with three research questions. Prior research of restaurant consumption and impulsive buying was not clear on how consumers select a restaurant and choose on the menu impulsively. READ MORE

3. 2. Impulsive Buying Behaviour on BNPL Services

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Ahmed El Sayed; Huaiyuan Wu; Cheuk Man Fung; [2022]
   Keywords : Consumer credit; BNPL; consumer behaviour; generation Z; impulsive buying; Business and Economics;

   Abstract : Title A quantitative study on the buying behaviour of Generation Z Keywords: Consumer credit, BNPL, consumer behaviour, generation Z, impulsive buying Background: The Buy now, pay later service has been developing rapidly in recent years and is being regarded as one of the fastest-growing modes of digital payments. There is an increasing number of online retailers and platforms partnering with payment solutions companies to offer an easy, seamless checkout experience for their customers. READ MORE

4. 3. Mindfulness for sustainable consumption behaviour - inisghts into consumer culture

   University essay from Uppsala universitet/Institutionen för geovetenskaper

   Author : Lena Kadel; [2021]
   Keywords : mindfulness; mindful consumption; pro-environmental behaviour; impulsivity; decision-making; behavioural regulation; sustainable development;

   Abstract : A large body of research implies that modern human behaviour threatens various life – sustaining resources. The excessive consumption patterns of resources by humans has been identified as one of the main causes of the environmental crisis. READ MORE

5. 4. "If it sparks joy" Attachment and Detachment in the context of Impulse buying.

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Filippa Carlsson Frank; Khadiza Akhter; [2021]
   Keywords : Fashion attachments; Detachments; Impulsive buying behaviour; Consumerism;

   Abstract : The purpose of this study is to scrutinize consumers attachment in fashion and clothing in relation to impulse buying behaviour. The study further investigates how attachment and detachment correspondent in late modern consumerism. Design/ Methodology/ Approach – This study adopted a mixed-method approach. READ MORE

6. 5. Impulse-buying Behaviour of Groceries Online : An exploratory research of Generation Y regarding their perception of impulse purchases of groceries online

   University essay from Umeå universitet/Företagsekonomi

   Author : Mattias Lönnberg; Anna Milton; [2020]
   Keywords : Impulse; consumer behaviour; e-commerce; generation y; groceries; online;

   Abstract : Over the past years there has been a significant increase in the use of e-commerce and to which extent it is used. This has enabled a bigger market for consumption than ever before, and physical stores has now gained competition from the online based stores. READ MORE