Essays about: "Influence of advertising"

Showing result 16 - 20 of 158 essays containing the words Influence of advertising.

  1. 16. The Secret Trade : Booksellers, advertisement and sexually transmitted diseases in eighteenth-century London

    University essay from Stockholms universitet/Historiska institutionen

    Author : Makrina Hjälm Ellnemyr; [2023]
    Keywords : Eighteenth century; London; England; medicine; booksellers; book trade; trade; syphilis; sexuality; advertisement; disease; history; trade card; bill head; Historia; 1700-tal; handel; bokhandlare; London; England; medicin; sexualitet;

    Abstract : This thesis examines the relationship between booksellers, medicine for sexually transmitted diseases, and advertising in eighteenth-century London. The analysis is based on trade cards, prints and advertisement in newspapers and periodicals. READ MORE

  3. 17. The Effect of using Asian Models in Foreign Brands' Advertising in China: A Quantitative Study on Customer Reactions

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Haochang Li; Yutong Pi; [2022]
    Keywords : Asian models; advertising effectiveness; China; Self-Referencing; Cultural compatibility;

    Abstract : In this thesis, a specific dimension of marketing in China for foreign brands is investigated. This was accomplished by comparing the impact of two sets of advertisements on advertising effectiveness - one with Asian models included and one with only models from other ethnic groups. READ MORE

  4. 18. Addressing financial gender (in)equality with advertisements - A no or a go? : A qualitative study on how the commercial bank DNB's use of femvertising influences female consumers and their image of the brand

    University essay from Umeå universitet/Företagsekonomi

    Author : Elvira Nordin; Elin Nygren; [2022]
    Keywords : Femvertising; Femwashing; Advertising; Financial Gender Equality; Brand Image; Brand Activism; CSR;

    Abstract : Whilst gender equality has moved forward in recent years in Scandinavian countries like Norway and Sweden, there are still significant financial gaps between the genders. According to several scholars, women tend to invest less than men, which leads to consequences such as women having less financial capital wealth and lower pensions. READ MORE

  5. 19. Sustainability Propaganda – The Oatly case : A qualitative content analysis of Oatly's external communication.

    University essay from Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Author : Maja Lundgren; [2022]
    Keywords : Propaganda; brand activism; persuasion; rhetoric; strategic communication; Oatly; Propaganda; varumärkesaktivism; övertalning; retorik; strategisk kommunikation; Oatly;

    Abstract : The brands' commitment to sustainability is being developed into an established market strategy, which means that the concept of brand activism is becoming increasingly common. Due to this development, the external communication that these brands drive also tends to adopt a more convincing and coercive approach in order to influence the consumers. READ MORE

  6. 20. Factors Influence Purchase Intention in Marketing Communication-An Experimental Investigation of Human Images in digital display advertising

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Xinwei Zhang; [2022]
    Keywords : Marketing Communication; Digital display advertising; Human images; Social media influencers; AIDA model; TPB model; Purchase intention; Social Sciences;

    Abstract : With the number of digital display advertisements increasing, consumers have become accustomed to ignoring or skipping internet ads. Previous research has investigated the use of different types of human images (like celebrities and social media influencers) in advertising to improve advertising effectiveness. READ MORE