Essays about: "Integrated cAMPAIGN"

Showing result 1 - 5 of 16 essays containing the words Integrated cAMPAIGN.

  1. 1. Storytelling (In)Security

    University essay from Lunds universitet/Graduate School

    Author : Felicia Sävmark; [2023]
    Keywords : militarisation; the good civilian; critical security studies; storytelling; and strategic narratives.; Social Sciences;

    Abstract : For the last couple of decades the study of strategic narratives has increased in the field of international relationships, allowing for a more sociological approach. Aiming more towards viewing the storytelling and framework that is narrated by nation states and global actors. READ MORE

  3. 2. Embodying Balenciaga's 'Afterworld' : Immersive and Experiential Transmedia Storytelling in the Attention Economy

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Viktor Wendt; [2022]
    Keywords : Transmedia storytelling; embodied interaction; immersiveness; experiential marketing; fashion branding; sensory marketing; attention economy;

    Abstract : In today’s ‘attention economy’, it seems insufficient to just offer products. Instead, it is crucial to provide the audience with deep, affective emotions and embodied experiences. This seems to be especially true for the fashion and lifestyle sector. READ MORE

  4. 3. Transmedia Storytelling & Web 4.0 — an upcoming love story : Investigating transmedia storytelling across Web 2.0 & 3.0 to assess its relationship with Web 4.0

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Cornelia Solsjö; Sandra Aronsson; [2022]
    Keywords : Web 2.0; Web 3.0; Web 4.0; transmedia storytelling; cross case study; case study; reverse engineering; visual mapping; Gorillaz; engagement;

    Abstract : The world wide web has gone through several distinct eras since its launch in 1989, going through the eras Web 1.0, Web 2.0, and Web 3.0. READ MORE

  5. 4. Encouraging pro-environmental behaviour amongst Millennials in Online Communities - The role of information and goal-frames on Instagram

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Vanessa Trager; Karin Drozd; [2019]
    Keywords : Pro-environmental behaviour ; Sustainability  ; the Integrated Framework for Encouraging Pro-environmental Behaviour; Online communities;

    Abstract : With the aim to reduce the effects of anthropocentric climate change and achieve a more sustainable future, promotion of sustainable individual behaviour is just as essential as driving political and economic change. As social media are experiencing growth in popularity, online communities in which influencers act as opinion leaders are a promising tool to influence behaviour. READ MORE

  6. 5. The Art of Personalization -An explorative study of Swedish party leaders and their strategical communication

    University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Author : Joel Boudin; [2019]
    Keywords : Personalization; Swedish party leaders; strategical communication; election campaign; social media; qualitative study; self-presentation;

    Abstract : This study explores the phenomenon of personalization within the political sphere. More specifically, it aims at exploring the strategical personalization of Swedish party leaders during the national election campaign of 2018. A further aim is to generate theoretical contributions to the area of personalization. READ MORE