Essays about: "Isak Gunnarsson"

Found 2 essays containing the words Isak Gunnarsson.

1. 1. Sustainable Business Model Innovation Within The Automotive Manufacturing Industry - A Comparative Case Study of Volvo Cars and Lynk & Co

   University essay from Göteborgs universitet/Graduate School

   Author : Isak Gunnarsson; Simon Johansson; [2022-08-04]
   Keywords : ;

   Abstract : Title: Sustainable Business Model Innovation Within The Automotive Manufacturing Industry – A Comparative Case Study of Volvo Cars and Lynk & Co Authors: Isak Gunnarsson & Simon Johansson Tutors: Hani Elzoumor & Rick Middle Background: Traditional business models centred on a neoclassical economic focus are being called into question, as demands for sustainable practises that incorporate social and environmental values escalate. This call for sustainability is pushing organisations towards sustainable innovation efforts, aimed at transforming components of their business models and the network in which they operate. READ MORE

3. 2. It's All About Money : Consumer Engagement With Brands on Social Media

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Gustaf Johansson; Isak Gunnarsson; [2016]
   Keywords : Consumer engagement; engagement factors; social media; social factor; monetary factor; hedonic factor; practical factor; trust factor;

   Abstract : Background Social media platforms equip brands with an opportunity to increase awareness and extend the relationship with their current and possible future consumers by providing the possibility for social interaction, monetary rewards, entertaining content, practical information and cultivating trust. Brands transition to the social medias has thus made consumers co-creators of brands offerings, as they are allowed to interact and engage with brands and its content at any time. READ MORE