Essays about: "Ivaylo Ivanov"
Found 2 essays containing the words Ivaylo Ivanov.
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1. What comes first: the market or the product? Strategic orientations among start-ups in the Øresund Region
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Market orientation and product orientation propose opposite approaches towards innovation and, thus, value-creation. This paper investigates the market-product orientation debate in the context of entrepreneurial start-ups. READ MORE
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2. The case study of Danske Bank: Profits before people
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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