Essays about: "Kevin Selling"
Found 4 essays containing the words Kevin Selling.
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1. Quantifying Generative AI's Influence on European Firm Valuation
University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansieringAbstract : This paper employs a quantitative approach to evaluate the influence of generative AI workforce exposure on firm value in light of recent AI advancements. We focus on public large-cap companies headquartered in the European Union, analyzing their workforce exposure to these AI technologies. READ MORE
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2. Strollers specifically designed for a circular economy : Why the future paradigm will pose new demands on products and how to fulfil them
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Today´s traditional linear production and consumption model fronted by cheap wear and tear products is problematic in terms of sustainability and has to make the transition to a more circular model. As evident from previous projects and pilots, simply taking the shortcut and solely changing the business model (often by leasing instead of selling the exact same products as before) is not sufficient enough in order to meet the demands that come as a consequence of the new business model. READ MORE
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3. Student Perspectives of Social Media Brands: Facebook and Instagram : Factors Influencing Brand Success
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Branding is an influential aspect a company can have to gain the attention of their customers. It is often said that, “Your brand is your promise to your customer”, because the brand is a confirmation that the product or service you are selling matches the expectations of the customer and their wants or needs (Grosdidier, 2012). READ MORE
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4. Communication of additional products in a B2B market : A Qualitative Case Study of Electrolux LaundrySystems in the Swedish market
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: Today’s market is constantly going through changes. Customers havenew tendencies and preferences towards the products they buy. It is a customer centeredbusiness culture and companies must follow it if they want to stay in the market. READ MORE