Essays about: "Keywords: Collaborative Consumption"

Found 3 essays containing the words Keywords: Collaborative Consumption.

  1. 1. Why rent if you can buy? : Exploring Drivers of Collaborative Consumption and Communication Strategies for Consumer Behavior Change

    University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Author : Andrea Wielath; [2023]
    Keywords : Keywords: Collaborative Consumption; Sustainable Consumption; Motivators; Environmental Communication; Thematic Analysis; In Depth Interviews;

    Abstract : Collaborative Consumption is an economic model wherein consumers gain access to goods without acquiring ownership, for example through sharing, trading, swapping, or renting (Belk, 2014). This approach is often viewed as a means to enhance resource efficiency and transform the economy in a sustainable way (Botsman, 2013). READ MORE

  3. 2. Exploring Fast Fashion renting and its influence on Brand Equity - A comparative study between Sweden and Russia

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Vladislav Galkin; Christopher Kewenter; [2021]
    Keywords : Fast fashion; Sustainable consumption; Collaborative consumption; Renting; Brand Equity; Business and Economics;

    Abstract : Abstract Keywords: Fast fashion, Sustainable consumption, Collaborative consumption, Renting, Brand Equity. Purpose of the thesis: This thesis aims to discover changes in Millennials' Brand perceptions towards renting in Fast fashion, having a cultural comparison perspective between Russia and Sweden. READ MORE

  4. 3. Perception of consumers regarding the use of data in the sharing economy

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Maeva LAVAL; Alexian NOIRAUT; [2016]
    Keywords : ;

    Abstract : Abstract Title Perception of consumers regarding the use of data in the sharing economy. Authors Laval Maeva & Noiraut Alexian Level Bachelor thesis, 15 ECTS credit Supervisor Venilton Reinert Examiner Hélène Laurell Keywords sharing economy, Y generation, consumers’ perception, and data Background As link between consumption of collaborative economy and perception of data had not yet been investigated; a more indepth analysis of consumer perception of data use by companies is needed. READ MORE