Essays about: "Konsumentuppfattning"

Found 3 essays containing the word Konsumentuppfattning.

  1. 1. Consumer Perception of Sustainability : A cross-cultural study of green advertisement in the automobile industry between Japanese and Swedish consumers.

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Vanessa Nagaoka; [2023]
    Keywords : Green advertisement; consumer perception; intercultural communication; automobile industry; sustainability awareness; Grön reklam; konsumentuppfattning; interkulturell kommunikation; bilindustrin; hållbarhetsmedvetenhet;

    Abstract : As sustainability becomes a pressing issue, companies are increasingly adopting green advertising strategies to promote their products and increase consumer awareness. However, the effectiveness of these advertisements across different cultural backgrounds are often overlooked. READ MORE

  3. 2. Investigating Consumer Perception and Speculative AI Labels for Creative AI Usage In Media

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Aswath Sivakumaran; [2023]
    Keywords : Creative AI; Speculative Design Thinking; Consumer Perception; Consumer Choice; Consumer Labeling; Near-future Speculation; Kreativ AI; Spekulativt Designtänkande; Konsumentuppfattning; Konsumentval; Konsumentmärkning; Spekulation om nära framtiden;

    Abstract : The growing importance of Creative AI and its uncertain impact on people necessitates more research. Current studies mainly focus on technical aspects, neglecting consumer perspectives. READ MORE

  4. 3. Multidimensional sustainability labels in the Swedish food sector : A study on consumer perception

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Ida Stenberg Forsberg; Carolina Nordström; [2020]
    Keywords : Sustainability labelling; Food sector; Sustainability; Multidimensionality; Consumer perception; Sustainable food consumption; Hållbarhetsmärkning; Livsmedelsindustrin; Hållbarhet; Multidimensionalitet; Konsumentuppfattning; Hållbar matkonsumtion;

    Abstract : Sustainability labels play an important role as information providers in the food sector. They serve consumers with information regarding a product’s sustainability performance and shows whether the product is compliant with certain rules and regulations. READ MORE