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Found 2 essays matching the above criteria.

1. 1. Under the influence : A quantitative study about social media influencers different attributes effect on online purchase intent.

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Linn Nordström; Rebecca Pannula; [2020]
   Keywords : Influencer marketing; Social media influencers; Influencer attributes; Online purchase intent;

   Abstract : Research Questions: How does influencer marketing affect online purchase intent?  How do social media influencers’ trustworthiness, expertise and attractiveness affect online purchase intent?   Purpose: The purpose of this study is to investigate the relationship between online purchase intent and social media influencers, as well as how their attributes affect this relationship.  Method: This empirical study consists of a quantitative online survey with 476 respondents. READ MORE

3. 2. A more efficient way of building in a developing country, influenced by industrialized building : A case study in Leticia, Colombia

   University essay from Högskolan i Jönköping/JTH, Byggnadsteknik

   Author : Sanna Ahlstrand; Johanna Bender; Linn Nordström; [2015]
   Keywords : Industrialized building; developing country; efficiency; rationalization; value-adding; weaknesses; ICT; standardized elements; prefabrication; implementation; planning.;

   Abstract : Purpose:The purpose of this study is to approach a solution to reduce housing shortage, by using inspiration from an industrialized building concept, which can lead to the opportunity for underprivileged people to get a livable housing. The aim is to study how knowledge from industrialized building could be used for a more efficient way of building in developing countries similar to Colombia. READ MORE