Essays about: "Lisa Sterner"
Found 3 essays containing the words Lisa Sterner.
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1. Foreign Exchange Rate Derivatives and Firm Value
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Using Tobin’s Q as an approximation of firm value, this paper aims to examine the effect of foreign exchange rate derivatives on firm value. Risk management is viewed by many as one of the most vital aspects of corporate- and business strategy. READ MORE
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2. Sustainable Brand Placement, A Framework for Communicating Sustainable Brands’ Dual Benefits in Movies and TV series
University essay from Göteborgs universitet/Graduate SchoolAbstract : Abstract: This thesis focuses on how sustainable brands’ dual benefits could be communicated through brand placements in movies and TV series. Although, companies strive to communicate sustainability, barriers such as the attitude-behaviour gap and discursive confusion persist in the consumer society, negatively impacting the potential of sustainable consumption. READ MORE
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3. Marketing on Instagram : A qualitative study on how companies make use of Instagram as a marketing tool
University essay from Umeå universitet/FöretagsekonomiAbstract : The last years technological developments have lead to significant improvements in Internet usage, availability and the way people interact online. Recent statistics show how Internet and foremost social media usage increases rapidly, which have been noticed by companies, increasing their presence on social media platforms as well. READ MORE
