Essays about: "Lisalot Marina Ineke Krans"

Found 3 essays containing the words Lisalot Marina Ineke Krans.

  1. 1. Weight Watchers: Dieting is out, Healthy is in

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sofia Lilliehorn; Lisalot Marina Ineke Krans; Johanna Schönberg; [2022]
    Keywords : WeightWatchers; Rebranding; Implementation Plan; Corporate Branding; Business and Economics;

    Abstract : .... READ MORE

  3. 2. Crafting identities: how do consumers in the craft beer subculture construct their identities?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Pieter Christiaan Sturm; Lisalot Marina Ineke Krans; [2022]
    Keywords : consumer identity; subculture; craft beer consumption; craft beer; Business and Economics;

    Abstract : Thesis Purpose: The purpose was to find out how consumers in craft beer subculture construct their identities. Methodology: A relativist stance combined with a social constructionist stance and a qualitative study with an abductive approach was used to gain deeper understanding of craft beer consumers in order to assign them to consumer categories in a synthesized model. READ MORE

  4. 3. The Good, The Bad and the Socially Responsible: Managing a Brand Reputation Crisis After being Cancelled

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Rafae Ahmad; Lisalot Marina Ineke Krans; Kristina Kielaityte; [2021]
    Keywords : Cancel culture; crisis management; brand reputation; communication strategies; Business and Economics;

    Abstract : Purpose: The purpose of this paper is to investigate the concepts of brand integrity, brand reputation, brand crisis management and communication strategies used by brands to combat the cancel culture setting. This exploratory study may also aid marketing practitioners in developing appropriate crisis management strategies in response to such a crisis. READ MORE