Essays about: "MBA thesis in management development"

Found 5 essays containing the words MBA thesis in management development.

  1. 1. The Development of a Balance Training Device in a Clinical Setting

    University essay from KTH/Maskinkonstruktion (Inst.)

    Author : Philip Fahlborg; Jonas Staaf; [2010]
    Keywords : rehabilitation; balance; stroke; innovation; user involvement; clinical setting; home use; rehabilitering; balans; stroke; innovation; användarinvolvering; klinisk miljö; hemmabruk;

    Abstract : Det finns många människor med nedsatt funktion som hindrar deras mobilitet i vardagen. Sister Kenny Research Center är ett forskningscenter inom rehabilitering i Minneapolis, USA, där man utvecklar produkter och tjänster tillsammans med kliniker och patienter för att förbättra rehabiliteringen. READ MORE

  3. 2. Changing the Game :  a Pre-Study to Marketing Planning in a Local Squash Club; MBA-thesis in marketing

    University essay from Avdelningen för ekonomi

    Author : Patrik Zackrisson; [2010]
    Keywords : Marketing Plan; SWOT; Competitive Advantage; MIO Matrix Model; Online-Questionnaire; Marketing Strategies; Marketing Planning Process;

    Abstract : Aim: The purpose was to perform a pre-study to marketing planning for a local squash club in Sweden that had difficulties with membership growth and development. This pre-study would provide the squash club with valuable information and a starting point when creating its first marketing plan. READ MORE

  4. 3. Oracle Strategy in Business Development : MBA-thesis in marketing

    University essay from Avdelningen för ekonomi

    Author : Hamidreza Talebi-Taher; [2010]
    Keywords : Application; Business; Database; Oracle; Strategy;

    Abstract : Aim: The aim of this research has been to answer the question of how and based on what combination of grand strategies, Oracle as a high-tech company, developed and improved its business and affected its competitors and other industries. Method: Analytical study of published literature and Oracle internal annual reports combined with personal experience of working with Oracle products and observing its strategies for more than a decade have been the essential part of this study. READ MORE

  5. 4. Marketing management at Uppsala University Hospital : a case study in Swedish health care marketing; MBA-thesis in marketing

    University essay from Institutionen för ekonomi

    Author : Per-Håkan Olausson; Carina Olausson; [2009]
    Keywords : health care marketing; marketing management; Uppsala University Hospital;

    Abstract : Aim:The overall aim of this study was to obtain more knowledge on the implementation of health care marketing in Sweden, using Uppsala University Hospital (UUH) as a case study. Additionally, based on the results of this case study, the aim was also to give concrete suggestions on how to enable increased focus on the formulation and implementation of health care marketing management strategies. READ MORE

  6. 5. Audit Methodology : MBA-thesis in marketing

    University essay from Institutionen för ekonomi

    Author : Stanley Wissmar; [2008]
    Keywords : audit; performance; needs; management;

    Abstract : The purpose of an audit is to improve the performance of a company. By analyzing its current performance parameters the needs can be diagnosed as well as new opportunities and challenges. Different theories on organizational management will be discussed as well as current used audit methodologies seen from a marketing perspective. READ MORE