Essays about: "Male purchasing power"
Found 3 essays containing the words Male purchasing power.
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1. The Pink Tax : An investigation of gender-based price discrimination in the Swedish market for personal hygiene products
University essay from Jönköping UniversityAbstract : This thesis aims to investigate the phenomenon popularly referred to as the pink tax, otherwise known as gender-based price discrimination in the Swedish hygiene product market. The subject is thoroughly researched in markets like the United States and the United Kingdom, where evidence has been found that a pink tax does exist. READ MORE
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2. The economic and social conditions of Pakistani Basmati Rice Farmers
University essay from SLU/Dept. of Rural Development and AgroecologyAbstract : In most developing countries the lack of resources, high costs, and limited diversified income sources are among the major factors that affect small-scale farming households' ability to earn an income, reproduce and be food secure. By using a strategy of income diversification and the use of cash crops in agricultural production can be a resourceful way for a sustainable livelihood and a reduced risk of income variability for small-scale farmers. READ MORE
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3. To what extent the brand equity of high-involvement products influence the consumers’ purchase decision: An empirical study in Umeå, Sweden
University essay from Handelshögskolan vid Umeå universitetAbstract : In today’s world, consumerism is dominating all the aspects of our life. In society, life follows the pattern of the capitalist culture where the human values have a different measure. We do live in a branded world. There is no doubt about it. READ MORE
