Essays about: "Female purchasing power"

Showing result 1 - 5 of 6 essays containing the words Female purchasing power.

  1. 1. The Pink Tax : An investigation of gender-based price discrimination in the Swedish market for personal hygiene products

    University essay from Jönköping University

    Author : Matilda Kardetoft; [2022]
    Keywords : Pink tax; Gender-based price discrimination; Female purchasing power; Male purchasing power; gender equality;

    Abstract : This thesis aims to investigate the phenomenon popularly referred to as the pink tax, otherwise known as gender-based price discrimination in the Swedish hygiene product market. The subject is thoroughly researched in markets like the United States and the United Kingdom, where evidence has been found that a pink tax does exist. READ MORE

  3. 2. The economic and social conditions of Pakistani Basmati Rice Farmers

    University essay from SLU/Dept. of Rural Development and Agroecology

    Author : Sofia Valter; [2020]
    Keywords : food security; household; income; livelihood; Pakistan; Punjab; small scale farmer;

    Abstract : In most developing countries the lack of resources, high costs, and limited diversified income sources are among the major factors that affect small-scale farming households' ability to earn an income, reproduce and be food secure. By using a strategy of income diversification and the use of cash crops in agricultural production can be a resourceful way for a sustainable livelihood and a reduced risk of income variability for small-scale farmers. READ MORE

  4. 3. Factors Driving Purchase Intention for Cruelty-free Cosmetics : A study of female millennials in Jönköping, Sweden

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Taima Alaouir; Robin Gustavsson; Nathalie Schmidt; [2019]
    Keywords : Purchase Intention; Cruelty-free; Cosmetic Industry; Altruism; Environmental Knowledge; Attitude;

    Abstract : Background: Ethical consumerism is no longer a niche market and consumers are increasingly aware of the power they have when purchasing ethical and believe they can make a change. Most corporations have realized the importance of being ethical and incorporate it into their business strategies. READ MORE

  5. 4. Chinese Luxury Consumers: A new rising purchasing power ——“Chinese Dama”

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Dawei Guo; Zhikun Liu; [2016]
    Keywords : Fashion luxuries; Chinese Dama; Attitudes; Motivation.;

    Abstract : Luxury consumption is more and more common in China with the rapid economic development today. Chinese consumers are becoming a main purchasing power of the fashion luxury brands.Chinese women accounted for 45 percent of Chinese luxury goods consumption at the end of 2012. READ MORE

  6. 5. To what extent the brand equity of high-involvement products influence the consumers’ purchase decision: An empirical study in Umeå, Sweden

    University essay from Handelshögskolan vid Umeå universitet

    Author : Mahabubur Rahman; Mohammed Anisur Rahaman; [2008]
    Keywords : brand equity; high-involvement products; consumers’ purchase decision;

    Abstract : In today’s world, consumerism is dominating all the aspects of our life. In society, life follows the pattern of the capitalist culture where the human values have a different measure. We do live in a branded world. There is no doubt about it. READ MORE