Essays about: "Marion Trel"

Found 1 essay containing the words Marion Trel.

  1. 1. The effect of product familiarity on consumers' attention to online advertisements : An eye-tracking experiment.

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Marion Trel; [2017]
    Keywords : product familiarity; online advertisement; visual attention; eye movements; consumer behaviour; eye-tracking experiment;

    Abstract : Purpose - The purpose of this research was to study millennial consumers' attention to online advertisements published by streetwear companies on social media. The aim was to investigate differences between consumers' attention to familiar products and unfamiliar products. READ MORE