Essays about: "Marketing at banks"

Showing result 1 - 5 of 17 essays containing the words Marketing at banks.

  1. 1. Marketing and Mutual Fund Size: Empirical evidence on the effectiveness of marketing by fund employees

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Hannah Bakker; [2023]
    Keywords : Mutual funds; Marketing; Fund size;

    Abstract : This thesis aims to study the effects of marketing on mutual fund size, by itself as well as in comparison to other factors. Although marketing may not be the first thing funds think of when wanting to increase their size, the literature appears to suggest they should. READ MORE

  3. 2. Where does the revenues in the mutual fund industry come from? A qualitative study exploring actively managed mutual funds where a distinction has been made between bank- and nonbank distributed fund

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Lina Harling; Lovisa Gorton; [2023]
    Keywords : AUM; Mutual fund; Fund fee; Distribution channel;

    Abstract : This thesis investigates where the revenues in the mutual fund industry comes from and what determines the large amount of assets under management (AUM) within this industry. A qualitative study has been conducted where eight different interviews were held with interviewees within various seniorities at different institutions. READ MORE

  4. 3. Contributions of Cooperatives in Agricultural Marketin : a Case study of the Cashew nut product in the Mtwara Region

    University essay from SLU/Dept. of Economics

    Author : Grace Cholobi; [2023]
    Keywords : Agricultural; Cooperative; contribution; Famers; Market; Members; Tanzania;

    Abstract : Tanzania's Government Cooperative Act 2008 presents a promising step in the right direction toward agricultural growth in Tanzania by promoting the development of a cooperative sector. Agriculture in Tanzania plays a significant role in the economy, particularly cash crops. READ MORE

  5. 4. Digital marknadsföring av banktjänster mot yngre skogs- och lantbruksintresserade personer

    University essay from SLU/Dept. of Forest Products

    Author : Pierre Fridell; [2016]
    Keywords : digital marknadsföring; sociala medier; skogsbruk; lantbruk; banker; digital marketing; social media; silviculture; agriculture; banking;

    Abstract : Den ökande användningen av internet i dagens samhälle har lagt grunden till uppkomsten av fenomenet sociala medier. Sociala medier är digitala kommunikationskanaler som tillåter användare att kommunicera och utbyta information med varandra. READ MORE

  6. 5. Corporate customer loyalty within the banking sector: The case of SEB

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Sofia Björk; [2015]
    Keywords : Marketing strategy; Customer loyalty; Digitalization; Decision-making; Service Quality; Marknadsstrategier; Kundlojalitet; Digitalisering; Beslutstagande; Servicekvalitet;

    Abstract : Abstract Background: The financial sector is under constant development and the massive digitalization has changed the banking sector. The banking industry is nowadays characterized by self-service solutions and customers can solve their problems from everywhere and at any moment. READ MORE