Essays about: "Marketing degree"

Showing result 21 - 25 of 235 essays containing the words Marketing degree.

1. 21. What influences most: Celebrities, Influencers, or Mascots?: Investigating the effectiveness of different Endorsers in Consumer Communication

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Emma Edström; Yufei Erik Luo; [2023]
   Keywords : Endorser Marketing; Source Credibility Model; Source Attractiveness Model; Product Match-Up Hypothesis; Endorsement;

   Abstract : This thesis aims to bring insights into the field of endorser marketing. Celebrity, mascot, and influencer endorsements, especially with the rise of social media, are very popular and often-used by marketers in B2C marketing. READ MORE

3. 22. Are Three Points Enough - A Study of Football Supporters' Perceptions of Club Ownership Structures and Types of Owners

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Elias Brännström; Mattias Leijonhufvud; [2023]
   Keywords : Football; Ownership structures; Owner types; Supporter perception; Ideal ownership;

   Abstract : This essay aims to investigate different sorts of ownership structures that have risen in recent times to become more or less popular among the supporters, as they in several ways are an integral part of the sport played on the pitch. With innumerable supporters around the globe, they naturally want the owners to act in the best interest of their favorite club. READ MORE

4. 23. Building Blocks for a Better Buyer Experience: Consumer Perceptions of Blockchain Authentication Methods in Second-Hand Luxury E-Commerce

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Katie Fajer; Lisa Alm; Amanda Gerth; [2023]
   Keywords : Second-hand luxury e-commerce; Blockchain technology; Authentication; Perceived Risk; Theory of Planned Behaviour; Consumer Behaviour.; Business and Economics;

   Abstract : Title: Building Blocks for a Better Buyer Experience: Consumer Perceptions of Blockchain Authentication Methods in Second-Hand Luxury E-Commerce Date of the Seminar: 2nd of June, 2023 Course: BUSN39: Degree Project in Global Marketing Authors: Lisa Alm, Amanda Gerth & Katie Fajer Supervisor: Burak Tunca Keywords: Second-hand luxury e-commerce, Blockchain technology, Authentication, Perceived Risk, Theory of Planned Behaviour, Consumer Behaviour. Thesis Purpose: To explore consumer perspectives towards the implementation blockchain technology as a service offered within the authentication of second-hand vintage luxury e-commerce Methodology: This quantitative research study utilises an independent sample t-test to compare Perceived Risk, Attitudes, Perceived Behavioural Control, Subjective Norms, and Purchase Intention in regard to authentication method surveyed. READ MORE

5. 24. The impact of onboarding andnurturing fans : A qualitative research of Swedish ice hockeyorganizations strategies in their interaction withoccasional and devoted fans

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Alexander Andlöw; Gustaf Carlgren; [2023]
   Keywords : Relationships; Relationship marketing; Engagement; Loyalty; Devoted fans; Occasional fans; Ice hockey organizations; Sweden;

   Abstract : With the constant challenge of successfully appealing to new customers andnurturing the relationships that sports organizations have created with theircustomers, well-thought-out and adapted strategies are required incommunication. Since organizations from the sports industry are characterizedby great competition from other organizations but also from other industriessuch as the entertainment industry, a clear and well-thought-out approach isneeded for how customers are to be engaged and build loyalty. READ MORE

6. 25. Brand value co-creation within e-sport industry : A study on Generation Z’s brand relationship quality in brand value co-creation in the Vietnamese e-sport industry

   University essay from

   Author : Chau Le; Nhan Chau; [2023]
   Keywords : Brand value co-creation; brand relationship quality; e-sport industry; Stimuli-Organism-Response framework;

   Abstract : Brand value co-creation is an essential theme in Marketing research. The research aims to investigate the degree to which brand relationship quality on social media influences Generation Z’s motivation to co-create by applying the Stimulus-Organism-Response framework. READ MORE