Essays about: "Mathea Talene Herzberg"

Found 2 essays containing the words Mathea Talene Herzberg.

1. 1. Candy clash: M&M’s caught in the crossfire

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Elena Rüffel; Mathea Talene Herzberg; Andrea Pachaly; [2024]
   Keywords : reputation; crisis communication; corporate brand management; brand identity; stakeholder relations; anti-brand communities; Business and Economics;

   Abstract : .... READ MORE

3. 2. "Take a stand or stay seated": A framework of essential prerequisites for companies considering whether or not to implement a Brand Activism strategy

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Mathea Talene Herzberg; Louisa Krischkowsky; Julius Grigaliunas; [2023]
   Keywords : Brand Activism; Brand Management; Corporate Social Responsibility; Business and Economics;

   Abstract : Purpose: Brand Activism is a phenomenon that only recently became an area of greater interest. The aim of this paper is to follow a call for research and develop a framework that aids brand managers and other decision makers to identify essential prerequisites that their brand should have in place to increase the likelihood for successful Brand Activism. READ MORE