Essays about: "Louisa Krischkowsky"

Found 1 essay containing the words Louisa Krischkowsky.

  1. 1. "Take a stand or stay seated": A framework of essential prerequisites for companies considering whether or not to implement a Brand Activism strategy

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Mathea Talene Herzberg; Louisa Krischkowsky; Julius Grigaliunas; [2023]
    Keywords : Brand Activism; Brand Management; Corporate Social Responsibility; Business and Economics;

    Abstract : Purpose: Brand Activism is a phenomenon that only recently became an area of greater interest. The aim of this paper is to follow a call for research and develop a framework that aids brand managers and other decision makers to identify essential prerequisites that their brand should have in place to increase the likelihood for successful Brand Activism. READ MORE