Essays about: "Media planning"

Showing result 11 - 15 of 130 essays containing the words Media planning.

  1. 11. How do B2B use social media to build trust? : An exploratory study in what aspects create, maintain and destroy interorganizational trust

    University essay from Högskolan i Skövde/Institutionen för handel och företagande

    Author : Elin Adolfsson; Ida Kucera; [2023]
    Keywords : B2B; inter-organizational; trust; business relationships; social media; transparency; trust creation; trust maintenance; trust destruction; B2B; interorganisatorisk; förtroende; affärsrelationer; sociala medier; transparens; skapa förtroende; underhålla förtroende; förstöra förtroende;

    Abstract : Social media usage in the B2B sector is increasing at a slower rate than B2C and the research literature sends a unanimous message; B2B firms would benefit in multiple ways using social media as a tool when establishing and entertaining business relationships. The concept of trust is proved to be of great importance in the construction of these relationships. READ MORE

  3. 12. Using Analytics Tools to Understand User Behavior

    University essay from Uppsala universitet/Institutionen för informationsteknologi

    Author : Kian Rafimanesh; [2023]
    Keywords : ;

    Abstract : Media planning and investment management are crucial in the world of advertising and marketing. This thesis presents a structured workflow for analyzing user behavior on media planning and investment management platforms using web analytics. READ MORE

  4. 13. Comparison of graph databases and relational databases performance

    University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

    Author : Einar Asplund; Johan Sandell; [2023]
    Keywords : Data Science; Graph database; Relational database; Performance; Benchmark; ANOVA; Computer and System Sciences;

    Abstract : There has been a change of paradigm in which way information is being produced, processed, and consumed as a result of social media. While planning to store the data, it is important to choose a suitable database for the type of data, as unsuitable storage and analysis can have a noticeable impact on the system’s energy consumption. READ MORE

  5. 14. STRATEGIC PLANNING PROCESS AT A SWEDISH HIGHER EDUCATION INSTITUTION : The case of Malmö University

    University essay from Malmö universitet/Institutionen för datavetenskap och medieteknik (DVMT)

    Author : Nándor Ruzsbánszki; [2022]
    Keywords : Education; Future; Media Technology; Organization; Planning; Strategy; University;

    Abstract : Education plays an essential role in people’s lives, throughout history institutions have been made for the better development of knowledge to the society. Contemporary challenges like, digital revolution, demographic changes, and data economy navigates civilization to the so-called knowledge society (Smidt, 2010). READ MORE

  6. 15. Entering to the Japanese market with a sustainability valued product : sustainability awareness and media landscape in Japan

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Miina Yamada; [2022]
    Keywords : Sustainability; Japan; marketing; media; advertising; market entry;

    Abstract : With a research question “How could Western companies enter the Japanese market when they promote sustainability valued products/services”, this research examined how people in Japan have awareness towards sustainability. To think about how specific marketing execution could be done to promote a product or service, a part of this project took place in Japan to capture the media landscape and current trends. READ MORE