Essays about: "Meme marketing"
Showing result 1 - 5 of 6 essays containing the words Meme marketing.
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1. Meme marketing’s effect on brand recall and sharing intention
University essay from Karlstads universitet/Handelshögskolan (from 2013)Abstract : Memes are a popular phenomenon in internet culture, despite this fact, meme marketing has not received a lot of attention within the field of marketing research. Therefore, this thesis studies the effect meme marketing has on brand recall and sharing intention using a meme template with an unknown brand. READ MORE
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2. Memes Beyond Virality: An abductive thematic analysis on memetic communication in politically active youth, aged 18 to 27
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : In this exploratory study, the communicative role of political memes and their influence on group dynamics are examined through an abductive research approach. The method involves semi-structured interviews with politically active individuals spanning the political spectrum. READ MORE
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3. The exploration about the textual internet meme: a case study of KFC Crazy Thursday textual meme marketing activity in mainland China
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : In the digital era, the way people communicate has been greatly changed by information and communication technologies, such as social media. Internet memes spread virally among the public through social media platforms and utilized by contemporary people to communicate in the virtual world. READ MORE
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4. It’s just a meme bro! : How memes in marketing communication affects brand personality
University essay from Högskolan Kristianstad/Fakulteten för ekonomiAbstract : Internet memes have in recent years become a prevalent phenomenon which brands have now started to use in their marketing communication efforts. Previous brand personality research suggested that communication style can change a brand’s perceived personality from a consumer’s perspective. READ MORE
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5. The rise and demise of a meme : A study on what a meme is and why people are spreading them
University essay from Umeå universitet/Institutionen för informatikAbstract : Social media content, as well as how it is being used and the impact it has on the society, have underwent significant transformations and nowadays they are quite different from what they were when social media just came around. Analysing the transformations is important for understanding both the current state and further development of the technology that stands behind social media. READ MORE