Essays about: "sharing intention"

Showing result 1 - 5 of 58 essays containing the words sharing intention.

1. 1. Meme marketing’s effect on brand recall and sharing intention

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : William Fryklund; Erik Stenlund; [2023]
   Keywords : Meme marketing; brand recall; sharing intention;

   Abstract : Memes are a popular phenomenon in internet culture, despite this fact, meme marketing has not received a lot of attention within the field of marketing research. Therefore, this thesis studies the effect meme marketing has on brand recall and sharing intention using a meme template with an unknown brand. READ MORE

3. 2. Implications for Management Control in the Transition towards Hybrid Work - A Case Study of a Professional Service Firm

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Nils Arthursson; Sergi Rodríguez I Rovira; [2023]
   Keywords : Management control; Managerial intention; Professional service firm; Remote work; Hybrid work; Business and Economics;

   Abstract : Purpose: The aim of this thesis is to explore the transition towards a hybrid work model and the implications it may have on the use and adaptation of management control within PSFs. The purpose is further to highlight the reasons behind the adaptations of MCS. READ MORE

4. 3. Personalisation and Performed Authenticity in Political Content on TikTok: A Multimodal Critical Discourse Analysis of Liberal Alliance's Campaign in the 2022 Danish General Election

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Caroline Werenberg; [2023]
   Keywords : Political personalisation; personalisation of politics; mediatisation; mediatisation of politics; political communication; liberal alliance; Social Sciences;

   Abstract : This research analyses the presence of political personalisation and its role in establishing performed authenticity in political content on TikTok. Despite TikTok being a platform created for entertainment purposes, TikTok has come to play a significant role in political discourse and engagement with politicians Employing a qualitative approach to Multimodal Critical Discourse Analysis, this research has sought to analyse how the Danish political party Liberal Alliance and their party leader, Alex Vanopslagh, used political personalisation to establish performed authenticity during the Danish general election of 2022. READ MORE

5. 4. I want to be sustainable, but I love my car! A mixed-method study of consumer adoption of u-PSS from a Prospect Theory perspective

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Josefin Edenborg; Linnéa Falk; [2022]
   Keywords : User-Product Service System; Car-Sharing; Prospect Theory; Framing; Mixed-method;

   Abstract : Critical to the transition towards a Circular Economy is for organizations to move from traditional linear, make-use-dispose business models to circular. One such business model, "Use-Oriented Product-Service- Systems'' (u-PSS), has gained increased traction among both scholars and practitioners due to its environmental benefits. READ MORE

6. 5. Home alone...? : A qualitative study investigating how different factors guide Swedish ‘småhus’ owners' intention to rent out their primary residence.

   University essay from Jönköping University

   Author : John Eskengren; Olle Gustafsson; [2022]
   Keywords : Sharing Economy; P2P; Accommodation; Sweden; Renters; Hosts; Hosts’ Perspective; Homeowners; Theory of Planned Behaviour; Småhus;

   Abstract : Background: Engaging in sharing economy practices has in recent years increased in popularity. Hence, renting a private home instead of traditional accommodation options are becoming more common among travellers. Previous research has focused on the demand side of renting accommodations. READ MORE